Process

Our Story – First Creative Framework

Our process helps uncover clarity, purpose, and emotional weight from the very first conversation. Here’s how we build each story:

  • Storyfinding

    We dive deep to understand your brand, your people, and the emotional truth worth sharing.




    Storyfinding is the process of uncovering the authentic, emotionally resonant core of a brand.It involves diving deep into your company’s identity—your mission, values, people, and culture—to discover the meaningful truths that connect with your audience. Rather than inventing a narrative, Storyfinding reveals the story already there,waiting to be told in a way that is both human and powerful.

  • Keywords

    Together, we establish your story’s emotional anchors—five guiding words that ensure every decision stays aligned.




    Keywords are the emotional anchors of your brand story—five carefully chosen words that capture its core essence. Together, we define these guiding words to reflect the heart of your message and ensure every creative, strategic, and storytelling decision remains aligned and intentional. They serve as a compass, keeping your narrative consistent, focused, and emotionally resonant.

  • Character Briefs

    We outline who we’re following and why they matter—defining arcs, motivations, and emotional stakes.




    Character Briefs define the people at the heart of your story—who they are, what drives them, and why their journey matters. We map out their arcs, motivations, and emotional stakes to ensure each character feels real, relatable, and essential to the narrative. These briefs guide how we tell your story with clarity, empathy, and purpose.

  • Storyboard

    We visually map your story’s structure, pairing message clarity with cinematic intention.




    Storyboard is where your narrative takes visual shape. We map out the structure of your story scene by scene, combining clear messaging with cinematic intention. This visual blueprint ensures every moment flows with purpose—capturing emotion, pacing, and tone—so your story resonates both intellectually and viscerally.

We believe the best content comes from process—not just passion. And this process? It works.

Let’s Make It Happen.

605.360.7842

114 S Main Ave, Suite 220
Sioux Falls, SD 57104