50 Ways Your Business Can Use Video Production to Grow in 2022
HOW VIDEO CAN CATAPULT YOUR BUSINESS
Finding customers who trust you enough to buy from you is freaking hard.
But when you’re trying to grow your business, it’s one of the most urgent problems you need to solve if you want to grab someone’s attention and stop losing business despite all the hours you’ve put into it.
The scary part? Most companies will admit they’re not even sure how to grab a customers attention in the first place!
That’s when they end up taking the “shotgun approach” to fixing the problem…
...they throw together a campaign that pesters customers to simply buy from them…
...they pay $1000s for complicated sales funnels that are supposed to automate the process…
...and yet they’re still lucky to recover even 15% of marketing expenses…
The fact is, there are 100+ factors that can cause business failure, but the vast majority of companies don’t dig in and actually identify the root causes.
That’s how you end up with “solutions” that still cause you to lose way more revenue than you need to month after month.
After working with multiple companies in various industries, we created a free 50-Point Video Discovery Checklist that will help you quickly identify how video can help grow your business, attract more customers, get them to trust you - and much more.
Want to find out where your biggest opportunities for showing customers, potential employees or partners what you offer and how, versus just telling them and hoping they’ll trust you?
Let’s just start with the obvious. Making claims that your product or service is great by providing a pretty brochure is not a bad way to start. But do pictures and written words tell the whole story? With the advent of laptops, smartphones and social media, video is one of THE MOST COMPELLING ways to market to your audience(s) and SHOW THEM versus TELL THEM how significant your business offerings are.
Even better, showing them your offerings through video builds trust. And as the adage goes, we most want to do business with those that we know, like and trust. Trust is key.
With no further ado, we’ve provided over 50 categories you can use with video to show audiences versus just tell them - and build highly-coveted trust along the way, leading to a lifetime relationship with each audience you reach out to.
Derivative video content from commercials - if you have any existing ad content, break down that content into bite-sized pieces. It’s popular on YouTube as many are already creating this kind of content.
Video in blogs - people spend more time watching videos online, and this is why you should include them in your blogs.
Expert interview videos - Experts are the go-to source when you want to learn more about a certain topic. They talk about their experiences and give advice on how to solve different problems in your everyday life. Engage with local experts who use your product and leverage their authority to build your business.
Product/ service launch videos - Why do products or services need launch videos? It's simple. If you want to attract more customers, it is important that your potential clients see what they can expect from buying from you.
Product/ service overview videos - This popular video format is very popular for explaining products and services. It's the easiest way to show customers how your product or service works, what it can do, and why they should buy it.
360 videos - A 360 degree video is a new type of video that allows you to share a unique experience or scene from all angles. This means that you can look up, down and around in any direction. They are more immersive than normal videos which offer a more limited viewing angle. It’s a great trust builder that engages your audience in a fun way!
Vlogs - Vlogging is one of the best ways to start or launch an initiative because it's all about authenticity. It also works well for businesses who have an interesting take on things or want to share their opinions with other people.
Behind the scenes videos - much like vlogging, these videos take the audience behind the facade, and go into greater detail about what brings an initiative to life, providing the audience more content to truly engage with you, building them towards becoming a Brand Ambassador for you in shorter time.
Drone video - as ground dwellers, we’re used to the normal vantage point. With drone or aerial video you can share a unique perspective while telling a story to your audience that results in wonder and awe.
Customer-generated videos - If you're a small business owner, then it's important to remember that customers are always going to have an opinion about your company. And when they see something on social media or hear from another friend who had positive experiences with the products/services in question - these influencers will influence other potential buyers as well! In order for customer generated videos to make any kind of impact whatsoever however; there needs two things: authenticity AND a positive reason to create the video. Give your customers a great experience and they’ll rave about you using the best form of media possible - video.
Customer testimonial videos - this is one of the best videos your company can create bar none. In an age where Amazon customers can write reviews that influence consumer decisions, customer testimonials are powerful because each customer testimonial is peer to peer. In other words, it’s a customer talking to another customer about how good your business is. A customer testimonial is a short, vivid description of their experience with your company. It can be used to generate leads and appreciation for brands by showing what great service they received or how much more fun it was than expected!
Product review videos - Product review videos are a great way to get more people on board with your product. A video, especially one that is informative and entertaining will make it much easier for viewers of all ages from around the world watch something they might not otherwise be interested in watching such as how-to tutorials or beauty tips! These types of videos can be done by your business or done by users. We recommend both! Oftentimes when a YouTuber releases a product review, the reviews are mostly favorable with a few desires for how to better the product. Given a list of YouTubers who are passionate enough about your business to create a video of it, you now have the potential for a committee to help you better understand how people are engaging with your product or service - and you have a feedback crew to better your future offerings.
Screen capture videos for customer support - as a dual-purpose initiative, capturing the perfect screen capture video for customer support is essential. You want your team to be able to provide great service, but sometimes that's not enough! With these videos you can show customers exactly what they need help with and make sure there are no issues along every step of their experience - even if it takes several tries before getting things right.
FAQ videos library - It is often said that knowledge is power. The same can be said for entertaining, informative videos on topics ranging from the best workout routines to answering all your questions about new products coming out in retail stores! A library of Frequently Asked Questions is a powerful way to communicate with your customers by acknowledging the most frequently asked questions and answering them with a more informative and easier to consumer video. That content can then not only be used on your website, but also multi-purposed on social media or YouTube to build more interest on the benefits of your offering.
Company profile video - A company profile video can be very useful for an organization. These videos provide a behind-the-scenes look at what it is like working with this particular business and paints them in the most flattering light possible, which will draw people's attention towards your page! It is very often that you could have multiple profile videos discussing your history, mission, vision, values, and more!
Crisis communication videos - These videos are a great way to prepare for any crisis situation. They provide the correct tone of voice and contact information, so you can respond quickly in an emergency without worrying that people will find out later on your social media or website! These can be used for your internal audiences or for your customers to help you control the messaging and hit the highlight points you wish to emphasize.
Public relations videos - In a world where people are looking to get their message out there, public relations videos have become an important part of the marketing strategy for many businesses. These short films can capture attention and make compelling arguments in support of products or services by appealing directly towards consumers' emotions with powerful storytelling techniques like music selection and editing. The tone should be persuasive so viewers take action on whatever product these companies want them too.
CSR videos - Corporate Social Responsibility videos help your company stand out with these 3 benefits. First, they provide a sense of positive change and responsibility that will inspire employees to act on behalf of customers in ways you never imagined! Second- the visual aspects are key for branding purposes because it really brings together all elements into one cohesive look or image where there were once separate ideas about who we want our audience members seeing as part theirself when looking at products like yours thirdly audiences within developing markets tend not only enjoy watching them but also associate this message type more readily which means if done correctly turnover rates go down among young people growing up during post conflict times.
Case study videos - Case study videos can be an effective way to show your audience that they are talking with someone who understands their needs, and shares similar values. You don't have to just talk about the good things - show them! A case-study video should include all sorts of angles so there's no question in anyone’s mind how well you understand what makes up a successful business or product
Community relations videos - It's time for your community to shine. Why not have the best-looking, most engaging videos in town? Our team can create compelling promotional clips that will show off every inch of what makes you great - from how friendly people are living their lives or caring deeply about volunteer opportunities while also highlighting all those fun things happening at your business!
Video for investors & shareholders - Videos can be a powerful way to showcase your company's offerings, celebrate milestones with loyal customers and introduce new products. They also serve as an excellent marketing tool for investors or shareholders who want more information on what goes into operating decisions at their firm! Videos are similar in function to other forms of social media but tend to not just focus on one platform. Companies can create videos specifically tailored towards meeting target demographics by utilizing specific camera shots.
Videos for partners, suppliers, etc. - video for your company's partners and suppliers is a great way to make them feel valued. Videos are an affordable, accessible form of content that allow you to thank your suppliers in a unique fashion, to build loyalty and increase the working relationship you have with them.
Seminar/workshop videos - videos of this nature can be part of a series to demonstrate how your product offerings work and how other companies utilize your products. Much like how Apple’s Keynote speeches embrace other companies who use Apple computers, you can feature third party individuals and demonstrate specific benefits in an interactive way.
Webinar videos - Webinar videos are a great way to keep your audience engaged and on-track during a special event to promote your business. Webinars offer many benefits, such as increased attention from participants due to their narrative format or how they can be customized for groups with specific interests. Webinars also allow you to engage directly with your audience and best of all, it’s a great way to capture email addresses for future communications!
Presentation videos - The perfect way to keep your audience engaged and entertained, presentation videos are an excellent choice! These concise yet informative clips act as powerful tools for sharing information about products or services. They can also serve their promotional purposes by providing demonstrations of new features within the company's product line up like never before seen gadgets on sale this month at our store locations nationwide.
Conference/ meeting videos - these videos are great pieces of content to showcase the parties interested in your product, questions and answers, new innovations or addressing specific concerns.
Subject matter expert videos - these videos provide you the capability to build your credibility, reach and awareness of your product - while FEATURING you as a subject matter expert, someone that others can trust for information. These videos are a great way to add personality to your company's social media channels. They tend not only offer viewers an inside look into what goes on behind closed doors at certain companies but also provide them with valuable information they may use when it comes time to make decisions themselves! These opportunities help you play up different aspects of your industry so you can help your audience always stay one step ahead of new developments.
Internal skill enhancement videos - Video courses can be created to help your improve your skills. Why purchase these from others when you can create them? For example, if one of your staff has been working for years with Microsoft Word and wants additional training on how to use Excel or PowerPoint you can have complementary members of your team who are proficient at either program create mini webinars that provide interactive tutorials about specific applications that most benefit the way your company uses the software.
HR & corporate policy videos - Let’s be honest - corporate policy videos can be dull, dated and uninteresting using the written word. There’s no better way to make your policies come to life, while introducing your leadership, than with video. Inform your new or current employees with initiatives that are meaningful and important using video production methods we can assist you with.
Workplace orientation videos - These videos are priceless and here’s why. Picture the last time your HR team put together a workplace orientation for your new employees. The coordination required to pull the right people together, at the right times, can be quite challenging. On top of that, having the right talking points are subject to change depending on the mood of your presenters. Instead, picture a recorded message, edited to the appropriate length, that requires less coordination, provides a consistent message, and secures the “availability” of who you need to present a topic - and you’ll quickly see how effective and efficient workplace orientation videos really are to your current business practice.
Leadership welcome videos - Similar to workplace orientation videos, but perhaps even more important, exposing your new employees to leadership is crucial to setting the tone and structure around your culture. So putting extra time into their messaging while presenting them in the most positive light is an action worthy of consideration. Pre-produced videos allow your leaders to craft and practice their key points while looking their very best so that your new employees are set up to be their very best.
IT policies & cyber security videos - With the emergence of social media, smartphones and privacy concerns, you can never be too careful when it comes to your corporate information security. Involving your IT team, you can create a number of videos that demonstrate the importance and necessity for having an effective policy, implementing regular software updates in order prevent hackers from targeting vulnerabilities within their system which may allow them access into other parts or systems on the network; all while also staying up-to-date with technological advancements across various industry sectors so you know what's new!
HR compliance videos - HR compliance videos are a great way to ensure that your company is in the clear when it comes to employment law. With so many rules and regulations, even the best employees might overlook something on their own! These informative introductory videos can help you avoid costly mistakes by teaching viewers about what HR professionals need.
Job description videos - in these challenging times, finding good help is more important than ever. And the costs associated with finding and retaining that help can be staggering. To ensure you find the right person for the right job, a job description video can be highly valuable. A short video that highlights what makes one job different from another might help applicants more easily understand why you need them - even if all jobs sound the same on paper - and more importantly what value they can bring to the job in order to work effectively and have a satisfying experience.
Company profile video - A company profile video is a great way to show off your brand to prospective employees. It can help potential employees get acquainted with everything they need to know about how you work and what makes you different from other companies in the same industry, which means it's likely that more of them will want affiliate links or partnerships when their friends visit this page because there was understanding on behalf of both parties!
Day-in-the-Life videos - If you're looking for a creative and interesting way to reach your audience, this could be just what you need. Day in the Life videos give people an immersive view into someone else's life that they may not get from watching traditional media coverage or reading articles online about a job. But these videos aren't meant only as entertainment; rather than simply reporting facts with little emotion involved--the viewer is given a rare perspective by being able to watch others experience things first hand while listening to a compelling story along the way. Compelling enough to want to join your team or purchase from you!
Screencast training videos - once a new employee has started with you, save tremendous amounts of time by having your team demonstrate frequent tasks on a computer - and record those sessions - so that your current employees only need to record once and then your new employees can pull from an archive to better understand and repeatedly watch what information they need to onboard faster and efficiently.
How-to videos - How-to videos are a great way to teach people how they can do something themselves. They're much easier than reading instructions, and more engaging for viewers who want their video tailored just the way that works best with them! These videos are great for safety topics, manufacturing topics, and much more.
Interactive training videos - do you remember those cheesy wood working or safety videos from high school? With interactive training videos, you get the chance to create videos specific to your company, using language and processes that are important to how YOU do things. You can make the videos interactive by asking questions that viewers watch to ensure their understanding and compliance OR they may be used as a complementary strategy to a speaker. Either way, these training videos guarantee that important highlights are mentioned, covered and understood for a more profitable outcome.
Continuous learning videos - it’s been said that people leave a company because they lack expectations or feeling valued. When your company offers continuing education or continuous learning, you ensure that your team knows the latest ways to do their job which invites further enhancement and interaction with various positions. If you want to keep your employees engaged, continuous learning is highly recommended.
Knowledge experts’ video library - there’s no better way to get your employees up to speed on a new position than to have a resource at their ready - especially one like a knowledge expert’s video library. Within this library you are afforded the opportunity to create video, but to also catalog that video into whatever context is required for fast and easy access. Make your employees the experts faster with this offering that 4Front Studios can help you with!
Recordings of Virtual Meetings - with a special uptick during the Pandemic, virtual meetings are no longer the outlier, but very quickly became the norm for the workplace. Be sure that each of your virtual meetings is being recorded with the highest quality and resolution available - and equally important is the audio that goes with it. Add tags or categories to each meeting to better remember the topics and issues discussed for faster reference in the future.
Live CEO speeches/ broadcasts - one need only say the words “Apple Keynote” and you’ll instantly understand the necessity and popularity of a live CEO speech or broadcast. Emails or documented speeches are no longer trusted and feel stale. But a live speech by a CEO that is recorded and distributed makes the audience member feel connected and engaged.
Policy updates and corporate change announcement videos - for more impactful updates or unique policies that will transform your business, creating videos for these changes help in many ways. For specific policy updates or corporate changes, FAQ’s can be anticipated with talking points created to address those concerns in a manner that is both transparent and meaningful to your audience, giving you more attachment to your employees or investors.
Event or livestream videos - Event videos are a great way to capture all of the excitement and emotion from your next big occasion. This can be especially helpful if you want people who were unable to attend an event, such as employees or customers in another state. If you are looking to give your business an edge over others, livestream videos can be the answer. It's a great way for clients and prospects alike to get comfortable with what they're seeing before taking any kind of action on it - giving them peace-of-mind in knowing that there is no hidden agenda or risk involved! Plus - your livestream events can be great content for your social media platforms or be transcribed as content for your website.
Email videos - If you're looking to connect with your customers on a more personal level, email videos are perfect. Why? They allow businesses of all sizes and in any industry the opportunity for storytelling - which means they engage viewers like never before! With these short but sweet animated clips there's no need for an extensive description or lengthy sales pitch because we've got what it takes to not only visually communicate who is behind this product/service development idea; also through emotion-packed audio content too that will have everyone captivated right from their computer screens (and smartphones).
Mobile video - while not recommended for every initiative where video is utilized, mobile video with the use of a smartphone or Go Pro may be a welcome idea to capture spur of the moment internal events, like birthdays, going away parties, etc.
Department-wide communication videos - another great example of video to be used in business and one perhaps not needed on the professional side, department-wide videos are an alternative to emails to convey more words in less time - saving money for the company.
Employee-generated content videos - last but not least is the video generated by employees themselves. This example is one that may need policy around to stay consistent with company culture and mission, but with the right procedure around, can be a powerful tool.
The Big Secret Video - congratulations for coming this far! If you have read all 50 suggestions for how video can impact your business, there is one last piece of video strategy we recommend you use that will vastly impact your business.
This 51st reason for considering video isn’t really fair because it’s much more robust, much more powerful and tips the scales in your favor over your competition.
So… What is it?
IF YOUR BUSINESS SEES THE NEED FOR VIDEO, BUT YOU LACK THE RESOURCES TO MAKE IT HAPPEN, 4FRONT STUDIOS IS THE GUIDE YOU SEEK
We get it - with so many tasks assigned to your staff, adding one more task to the mix is challenging. And as with all things, if you aren’t savvy with equipment, technology or putting it altogether, it could end up being a total failure.
And that’s where we come in.
With more than 1,500 video projects under our belt, 4Front Studios will listen to your objectives or purpose and help you compile a strategy based on your goals. Through our unique core processes of Flip, Formulate, Focus and Fuel, we’ll fuel your content strategy for success.